Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (MindTap Course List)

"BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it ISBN13: 9781337100298 ISBN10: '1337100293 Material Type "paperback"

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